Hi, I'm Tauqeer

A product designer who came to design through literature.

I studied English Language and Literature before I ever opened a design tool which sounds like an odd runway into UX, until you notice that both are really about the same thing: structure. What comes first, what comes next, and what you leave unsaid.

Seven years into the work, most of that time has been spent inside complicated systems SaaS platforms, AI products, B2B tools the kind where the real problem is rarely the interface. It's the workflow buried underneath it.

I've led design for an AI-powered real estate platform in Canada, helping turn a cluttered, directionless product into something agents could actually trust and use every day. I've built design systems meant to outlast the person who built them. And I've sat in enough rooms with founders, engineers, and executives to know that the best design decisions rarely happen in Figma first they happen in the conversation before it.

What I care about hasn't changed much since the literature days: clarity, structure, and knowing what to cut.

Currently based in Lahore, working with teams building SaaS and AI products that need to hold up under real, messy, everyday use.

Always open to the next hard, ambiguous problem worth solving.

Hey, thanks for making it this far down the page. Since you're still here, here's the honest version: I like the problems nobody's fully figured out yet. The vague brief. The messy workflow. The room where everyone sees the problem differently. That's usually where the interesting work begins. If you've got one of those, let's talk.